Here's a general list of steps I use to find out stuff about any topic. These can be changed to suit your needs, whether you want to see if a service is a scam or to find facts and/or myths about something. "Tabbed browsing" works nicely with this process.
- Open up my browser to a Web search site.
- Open a text file (new or used), and write the current time and date with a subject on one line.
- Open one to three links discussing the good things about the topic in question. Copy and paste the links into my text file.
- Open one to three links discussing the bad things about the topic in question. (If the topic is fairly new or is genuinely excellent, you may find few to no reported problems about the sites.) Copy and paste these links into my text file.
- Count the number of references given (professionals, studies, etc.) for each of the links. If there's time, find out if each of the references have their own websites. Copy and paste the reference information (including the links) to my text file.
From here, I have a very good idea about the topic. Step 5 tells me which of the sites have proof of their information, which I consider then to be more truthful than sites that do not list references.
Once the positives and the negatives have been identified, I can make a more informed decision to ensure I'm getting what I need.